Insights on fake review detection for South African online shoppers
Learn how to critically evaluate product reviews before buying online. Covers rating distributions, spotting fakes, reading negative reviews, review sample sizes, and using trustd to verify review integrity on Takealot.
Fake reviews cost South African shoppers real money, time, and trust. trustd's analysis of 6.4M+ reviews reveals 190,000+ manipulated reviews on Takealot, with financial, environmental, and legal consequences for consumers.
An investigative look at how third-party sellers inflate Takealot product ratings through review farms, WhatsApp groups, identity manipulation, and incentivised review schemes. Based on trustd's analysis of 6.4M+ reviews and 22K+ detected fraud cases.
Everything South African shoppers need to know about buying safely on Takealot. Covers payment security, returns, spotting fake reviews, seller verification, and your consumer rights.
trustd has analysed 6.4M+ Takealot reviews across 1.28M products, uncovering 22K+ fraud cases and a ~3% anomaly rate. The most comprehensive fake review statistics for the SA e-commerce market.
trustd analysed 6.4M+ Takealot reviews and found ~3% show signs of manipulation. Here's what the data reveals about review quality, which categories are most affected, and how to verify any product's reviews for free.
Learn how to identify fake reviews on Takealot. Based on trustd's analysis of 6.4M+ reviews across 1.28M products, here's what South African shoppers need to know.